Top 10 Best Market Research Companies in Singapore
“Market research is the process of systematically gathering, analyzing, and reporting information about a particular target market and the industries that serve it. It is used to identify and assess opportunities and to provide insights for improving business performance. There are many market research companies in Singapore, but not all of them are created equal. The top 10 market research companies in Singapore are the best of the best, and they offer unparalleled services and insights.”
Table of Contents
- No Time to Read? Here’s a Snappy Summary of This Article
- #1 – Ipsos
- #2 – Blackbox Research
- #3 – Assembled
- #4 – Acorn
- #5 – Fenzo Digital
- #6 – Rakuten Insight
- #7 – InsightAsia
- #8 – Dynata
- #9 – Persistence Market Research
- #10 – Joshua Research Consultants
- Conclusion
- Frequently Asked Questions (FAQ)
- Have a Place to Recommend?
- Meanwhile, Check out Tropika Club’s Ecosystem of Websites
No Time to Read? Here’s a Snappy Summary of This Article
- Comprehensive Services: Offers diverse research methodologies for in-depth market insights.
- Experienced Team: Employs skilled professionals with extensive industry knowledge.
- Innovative Tools: Utilizes cutting-edge technology for accurate data collection and analysis.
- Client-Centric Approach: Tailors research strategies to meet specific client needs and goals.
- Strong Reputation: Known for reliable and actionable market research reports.
- Global Reach: Provides insights on both local and international markets.
#1 – Ipsos
Introduction:
In our world of rapid change, the need for reliable information to make confident decisions has never been greater.
At Ipsos they believe their clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth.
This is why their passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People.
To do this they use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do.
Type of Services:
- Market Strategy & Understanding
- Innovation
- Creative Excellence
- Brand Health Tracking
- Ipsos MMA
- Strategy3
- Channel Performance
- Simstore
- Observer
- User Experience
Location:
3 Killiney Road,
Winsland House 1, 05-01, Singapore 239519
Contact: (+65) 6501 9861
Website: Website Link Here
#2 – Blackbox Research
Introduction:
Blackbox provides clients with decision science solutions, offering consumer, business, and community-wide perspectives on contemporary problems and challenges. They monitor emerging trends both regionally and globally with the main aim of signalling potential changes of significance before they occur.
For over 20 years they have gathered data, constructed advanced analytical approaches, and developed a deep understanding of Asia and its diverse people. As the region transforms once again in the 2020s, Blackbox can give you a front-row seat to all you need to know and help make your decisions the right ones.
Type of Services:
- Analytics- Look behind and go beyond your data. Take advantage of our unique approach to integrating the business, consumer, and social information shaping your world.
- Strategy- Forget traditional messaging approaches. Designed for today’s environment, our retooled brand and business communications allow you to focus on purpose, placement, and profitability above all else.
- Technology- Automated data delivered to you in real time and at your fingertips. Leverage our suite of tools to package and visualise the information you need quickly and simply.
- Design- From visual to motion design, create content that captures and engages. Cut through the noise and reach audiences by presenting data as targeted narratives that capture imaginations across media platforms.
Location:
29 Media Cir., #08-05 Alice@Mediapolis, Singapore 138565
Contact: 6323 1351
Website: Website Link Here
#3 – Assembled
Introduction:
The best reviewed market research agency in Singapore
(They specialise in healthcare, B2B, and affluent market research in Singapore, Malaysia, Indonesia, Philippines, Thailand, and Vietnam.
With more than 400 five-star reviews, they pride themselves on their excellent research service.)
Type of Services:
- Proprietary articulation tests
- Proven Berkley Expressivity Scale, Affective Communication Assessment, and Merrill-Reid Method to test articulation.
- Social and nodel recruitment
- Carefully selected social media channels, right profiles in our database and network to recruit the right research participants.
- Recruitment at super speed
- At least 50% efficiency in recruitment turnaround time compared to traditional qualtative fieldwork vendors.
- Exceptional field experience
- Seamless, professional and a overall good experience for everyone with no last minute drop outs.
- Good project value
- Participant recruitment, fieldwork venue and research is done in-house. That’s how we make it affordable.
- Sustainable research
- We support societal inefficiencies through skills and funds. Our founder is Singapore’s NVPC Company of Good Fellow.
Location:
160 Robinson Road, #14-04,
Singapore Business Federation Centre
Singapore 068914
Contact: +65 8118 1048
Website: Website Link Here
#4 – Acorn
Introduction:
Since their inception in 1985 they have held one belief – the sole aim is helping their clients understand consumers. Be it developing new products or communications, or crafting brand architectures, their belief is that everything flows from a deep and honest understanding of consumers’ complex needs and desires.
Type of Services:
- Forward Positioning Research (FPR™)
- Co-Creation Workshops with Brand Works™
- Interactive Response System (IReS™)
- CLoSE™
Location:
Acorn Building,
12 & 13 Mohamed Sultan Road 02-01, Singapore 238961
Contact: (65) 6733 6565
Website: Website Link Here
#5 – Fenzo Digital
Introduction:
They craft and implement bespoke digital solutions for businesses to take their brand to the next level.
Fenzo Digital is an integrated, full-service digital marketing agency that delivers proven results. Backed by years of experience, our dedicated team of experts develop the best digital marketing services and online strategies for the clients. With digital marketing being the future of business, we as a service provider go above and beyond to provide the most seamless services for their clients.
Type of Services:
- Digital PR
Increase your brand awareness and credibility in today’s media landscape! Tap on the power of content marketing and social media to enhance your online presence. - Web Design
An attractive website design not only captures readers’ attention, it can also be a driver for your business growth, potential engagements, and eventually your revenue. - Mobile Application
Put yourself and your business ahead of the competition and serve your customers better with a customised, seamless mobile app built by our team of experts for your brand. - Ecommerce
Your e-commerce website can be the best tool to improve your conversion and boost your sales worldwide! We’ll help you pick the best platform for your brand. - SEO
Get ahead of your competitors and improve your online visibility with our solid SEO (Search Engine Optimisation) strategies. We use targeted keywords selected specifically for your brand. - Social Media
Harness the power of social media for your brand! Make use of the various platforms for ultimate exposure and awareness and drive your brand further. - Video Editing
Stay relevant in today’s digital landscape and tell your stories using video content! Bring your content to life to capture your audience’s attention in the most captivating ways.
Location:
531A, 04-88 Upper Cross St,
Singapore 051531
Contact: (65) 6788 9008
Website: Website Link Here
#6 – Rakuten Insight
Introduction:
Rakuten Insight Surveys is an online survey platform operated by Rakuten Insight Global, Inc.
Rakuten Insight Global serves business organizations, universities, and entities from all over the world, primarily from Europe, the U.S. and Asia.
They share responses from our millions of members worldwide to provide key insights that guide the development of new products and policies, and pay members with real rewards for taking online surveys.
Type of Services:
- Sign up
Fill out a few quick questions about yourself - Take surveys
Take online surveys and earn points for completion - Get rewards
Exchange points for a selection of real rewards
Location:
138 Market St, #32-01 CapitaGreen, Singapore 048946
Contact: 6735 1987
Website: Website Link Here
Read Also:
Top 10 Best Freight Forwarders in Singapore
#7 – InsightAsia
Introduction:
InsightAsia was born in Jakarta in 1997.
From the outset their aim has never changed – to be of maximum value to our clients’ businesses and provide optimum all-encompassing research solutions. All elements of the offer are underpinned by rigour in their approach to each brief, a passion to uncover differentiating insights and a commitment to having a positive impact on the clients’ businesses and the people that these businesses serve.
Between 1997 and 2005 InsightAsia grew from its Indonesian core and offices were opened in Malaysia, Thailand and Singapore. Since 2007, they have expanded their footprint to include offices in Vietnam and the Philippines.
Now headquartered in Singapore, and enjoying over 21 years of successful business, their story continues to be told. With over 120 employees region wide they continue to grow our business by helping their clients to grow theirs.
Type of Services:
- Communicate
- Discover
- Innovate & Design
- Test & Monitor
Location:
06-05 Paya Lebar Square, 60 Paya Lebar Road, Singapore 409051
Contact: +65 6338 4780
Website: Website Link Here
#8 – Dynata
Introduction:
High-quality data is the cornerstone of business intelligence that drives accurate insights for smarter decision-making.Innovation, opportunity and growth all start with uncovering accurate insights. Those insights come from real people, engaged and ready to respond, delivering data you can trust to inform better decision-making.
Dynata is the world’s largest first-party data company, with a global reach of nearly 70 million consumers and business professionals, fully permissioned with billions of verified data points. In a post-cookie world, first-party data has never been more critical to ensure you can maintain the holistic understanding of your customers and their preferences, wants & needs.
Dynata has the industry’s highest-quality data, delivering the right mix of consumers, business professionals and hard-to-reach audiences. They are vetted and verified – real people with real opinions – available and accessible for your research needs. This is the foundation of the Dynata Platform, a full suite of services for insights, activation and measurement across the entire marketing journey.
Type of Services:
- Find Your Audience
- Build A Survey
- Connect Your Data
- Audience Activation
- Creative Testing
- Advertising Effectiveness
- Reporting & Analytics
- Publish and Share
Location:
Suntec City Tower 4, 6 Temasek Blvd, 038986
Contact: 6823 1318
Website: Website Link Here
#9 – Persistence Market Research
Introduction:
Business development implies going a long way with regards to internal and external relationships, so much so that not just vertical, but horizontal growth (sustenance) is fostered. Everything – tabling products & services and floating them through effective marketing strategies enabling leads – falls under the gambit of “business development”.
Persistence Market Research comes across as an implicit asset regarding LBW (L-Long, B-Business-specific, W-Wealth Generation). Clients bank on us for combining these forces in the best possible way.
Type of Services:
- Better Customer Experience
- Scaling Operations
- Market Revenue Growth
- Enhanced Operational Efficiencies
- Driving Profit
Location:
50 Chin Swee Road, #09-04 Thong Chai Building, Singapore 169874
Website: Website Link Here
#10 – Joshua Research Consultants
Introduction:
Joshua Research Consultants is an award-winning and fast-growing company that provides market research services and data collection in the world’s fastest growing region – Asia Pacific. With offices in Singapore, Malaysia, China-Shanghai, Beijing and Guangzhou, they provide expertise to help companies gathering insightful information to drive better, faster and more effective business decisions.
Type of Services:
- Data collection services
- Methodology
- Market coverage
- Quality management
- Facilities
- Experience
Location:
1 Commonwealth Lane #08-31/32/33 One Commonwealth
Singapore 149544
Contact: +65 6876 7077
Website: Website Link Here
Conclusion
After exploring the top market research companies in Singapore, I feel confident in recommending these firms. Each company brings unique strengths to the table, from innovative tools to a client-centric approach. They have built strong reputations for delivering accurate, actionable insights that help businesses thrive. Whether you need local or global market analysis, these firms have the expertise to provide valuable data. Their experienced teams and comprehensive services make them the go-to choice for market research in Singapore. If you’re looking to gain a competitive edge, partnering with one of these companies is a smart move.
Frequently Asked Questions (FAQ)
1. What criteria should I consider when choosing a market research company in Singapore?
A: Look for a company with a strong reputation, experienced team, and diverse research methodologies tailored to your business needs.
2. How can market research benefit my business in Singapore?
A:Market research provides valuable insights into consumer behavior, market trends, and competitive analysis, helping you make informed decisions and strategies.
3. Are these market research companies suitable for small businesses in Singapore?
A:Yes, many of these companies offer services tailored to small businesses, providing cost-effective solutions to meet their research needs.
4. Do these companies offer global market research services?
A:Yes, several of these companies provide insights on both local and international markets, helping businesses expand their reach.
5. What types of market research methods do these companies use?
A:These companies use various methodologies, including surveys, focus groups, data analytics, and competitive analysis to gather comprehensive market insights.
6. Can market research help in launching a new product in Singapore?
A:Absolutely, market research can identify potential opportunities, understand consumer preferences, and evaluate market readiness for your new product launch.
Have a Place to Recommend?
Your contribution is valuable to us! Are there any outstanding businesses that you believe should be added to our list? If so, please send your recommendations to us at [email protected]. Tropika Club will review your suggestions and update the list accordingly. Thank you for your help in making our list of businesses as comprehensive and accurate as possible.
Meanwhile, Check out Tropika Club’s Ecosystem of Websites
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