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Singapore Airlines (or Scoot) should start selling their in-flight meals

It’s no wonder why so many of us miss the taste of flight. After all, Singaporeans are the very definition of frequent flyers. Tropika Club found a 2018 study by Visa, the digital payments provider, that stated in the previous two years, Singaporeans took an average of 6.62 international trips. The average of 2.7 trips for the rest of the Asia Pacific region and the global average of 2.5 trips pale in comparison.

No Time to Read? Here’s a Snappy Summary of This Article

  • Customer Satisfaction: Offering in-flight meals for purchase will allow Singapore Airlines and Scoot passengers to have a wider selection of food options, catering to diverse tastes and dietary preferences, ultimately leading to increased customer satisfaction.
  • Revenue Boost: Selling meals during flights can serve as an additional revenue stream for the airlines, potentially offsetting operational costs and boosting profitability, especially as passengers are willing to pay for quality food.
  • Competitive Edge: Introducing paid in-flight meals can give Singapore Airlines and Scoot a competitive advantage over other budget airlines, as it allows them to offer a unique service that caters to the needs of their passengers.
  • Collaborations with Local Brands: Partnering with popular local food brands or celebrity chefs for in-flight meals could enhance the overall flying experience and showcase Singapore’s rich culinary scene, further enticing passengers to choose these airlines.
  • Environmental Impact: Adopting a pay-for-meal model might reduce food waste on board, as passengers would likely order only what they truly desire, contributing to a positive environmental impact.
  • Pre-Booking and Customization: By offering pre-booking options for in-flight meals, passengers can plan their journey better, ensuring their preferred meal choice is available, and possibly even allowing for customization based on dietary restrictions or preferences.

Read Also:

Your Ultimate Guide to Cafe, Restaurant and Fast Food Deliveries in Singapore


1. Satisfy Your In-Flight Meals from Asian Airlines

It may be a while before we can take to the skies again. And when we do, the world of travelling post-COVID-19 will look very different from what we know. 

But some Asian airlines have taken a pretty smart approach to cater to the wanderlusts across the region – by selling their in-flight meals. 

Thai Airways started to advertise their meal boxes back in April, touting delicacies including beef cheek with cumin sauce and stir-fried tiger prawns. Cathay Pacific sold its meals to airport staff, and Garuda, Indonesia’s national airline, is offering its meals as if it’s for a flight, which is provided by their catering company Aerofood ACS.

Meanwhile from across the causeway, AirAsia stayed ahead of the times. In line with its enterprising spirit, the Malaysian budget airline opened a restaurant selling its in-flight food. It even has plans for international expansion. And through its catering subsidiary Santan, it’s selling nasi lemak and beef rendang at its Kuala Lumpur hub.

So, for now, you can only have in-flight meals on the ground, because even if you do get on a flight now you can’t eat any in-flight food on board. And you might be tasting food with flavours different from what you might expect, and in-flight meals never have the best reputation. And, these are meals prepared for in-flight passengers, whose abilities to pick up sweet flavours drop by 15 to 20 per cent, and saltiness by up to 20 to 30 per cent because of cabin pressurisation at high altitudes. 


Read Also:

Top 10 Best Thai Food in Singapore


2. Going the Distance

To satisfy the fantasy of some unsatiable travellers, some airlines offered flights that depart and land at the same airport. Taiwanese airline EVA Air sold tickets to a flight that landed where it departed. After paying NT$5,288 (for economy class) or NT$6,288 ( for business class), passengers boarded EVA Air flight A330. The plane took off from Taipei’s Taoyuan International Airport, flew up north to circle Japan’s Ryukyu Islands, heading back only after flying around Taiwan’s southeast coast. During the two hours and 45 minutes flight, passengers onboard enjoyed Wi-Fi, a standard in-flight meal, and duty-free shopping.

Then Songshan Airport, another Taipei airport, even offered flights to nowhere – passengers just checked in and boarded a plane that didn’t even leave the ground.

So far, Singapore Airlines have yet to offer its in-flight delights. Although SATS,  the airline catering company, had more noble ideas. During the brunt of the pandemic in April, it helped provide meals for foreign workers.

Conclusion

One big benefit of this idea is customer satisfaction. Offering in-flight meals for purchase would mean passengers can have a wider range of food choices, accommodating different tastes and dietary preferences. No more settling for a standard meal that may not be to your liking. Instead, you could pick something that suits your palate, making your flight a lot more comfortable and enjoyable.

Another great advantage is the potential boost in revenue for the airlines. Selling meals during flights can serve as an extra source of income, which could help offset some of the operational costs they face. Plus, with passengers willing to pay for tasty and quality food, it could even lead to increased profits for the airlines.

This move could also give Singapore Airlines and Scoot a competitive edge in the market. Not all airlines offer in-flight meals for purchase, especially in the budget airline sector. By providing this option, they would be offering a unique service that caters to the needs of their passengers, which could attract more customers and set them apart from their competitors.

And hey, how cool would it be if they partnered with local food brands or celebrity chefs to create the in-flight meals? That would not only elevate the dining experience but also showcase Singapore’s vibrant culinary scene to the world. It’s a win-win situation – passengers get to enjoy tasty meals, and local food brands get exposure to a broader audience.

Aside from the immediate benefits, there’s also an environmental aspect to consider. With a pay-for-meal model, there might be less food waste on board. Passengers would likely order only what they truly want to eat, reducing leftovers and their impact on the environment. It’s a small step, but every little effort counts in making air travel more sustainable.

To make things even better, airlines could introduce pre-booking options for in-flight meals. This way, passengers can plan ahead and ensure their preferred meal choice is available. They could even customize their orders based on dietary restrictions or preferences, ensuring a more personalized and enjoyable dining experience.

In conclusion, it’s clear that selling in-flight meals could be a game-changer for Singapore Airlines and Scoot. It would lead to increased customer satisfaction, boost revenue, give them a competitive edge, and highlight Singapore’s culinary delights. Additionally, the potential environmental benefits and the convenience of pre-booking meals make this idea even more appealing.

FAQ

Frequently Asked Questions (FAQ)

Q: Will passengers have a variety of meal options to choose from if in-flight meals are sold?

A: Yes, if Singapore Airlines and Scoot start selling in-flight meals, passengers can expect a wider variety of meal options to choose from. This move will cater to diverse tastes and dietary preferences, ensuring a more enjoyable and satisfying flying experience.

Q: Can selling in-flight meals boost the revenue of Singapore Airlines and Scoot?

A: Definitely! Introducing paid in-flight meals can serve as an additional revenue stream for the airlines. Passengers are willing to pay for quality food, and this could potentially help offset operational costs and boost profitability.

Q: How will this idea give Singapore Airlines and Scoot a competitive edge?

A: Selling in-flight meals could set Singapore Airlines and Scoot apart from their competitors, especially in the budget airline sector. This unique service would cater to the needs of their passengers and attract more customers looking for a better dining experience during flights.

Q: What benefits will passengers enjoy from in-flight meals offered by local food brands or celebrity chefs?

A: Partnering with local food brands or celebrity chefs could elevate the dining experience on board. It would not only offer delicious meals but also showcase Singapore’s rich culinary scene, giving passengers a taste of the city’s vibrant food culture.

Q: Will passengers have the option to pre-book in-flight meals?

A: Yes, if Singapore Airlines and Scoot introduce in-flight meal sales, it is possible that they may offer pre-booking options. This would allow passengers to plan their journey better, ensuring their preferred meal choice is available, and possibly even allowing for customization based on dietary restrictions or preferences.

Q: How does offering in-flight meals for purchase enhance the overall flying experience?

A: Selling in-flight meals provides passengers with a more personalized and enjoyable dining experience. They won’t have to rely on standard meal options and can choose meals that suit their taste, making the entire flying journey more comfortable and pleasant.


Meanwhile, Check Out Tropika Club’s Ecosystem of Websites

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Terence is the deputy editor for Tropika Club Magazine. He is an analytical individual who enjoys learning about animals and different cultures. He has a curious mind and is always seeking knowledge and understanding. Terence is also a friendly and approachable person who enjoys making connections with others. He is passionate about his work in the publishing industry and takes pride in his collaborations with authors and editors.

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