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3 Homegrown Halal Beauty Brands For Your Consideration

The 2020 consumer of the beauty insider is now more choice-conscious than ever, and beauty brands big and small are rushing to serve their needs. From Fenty with their groundbreaking foundations for nearly any skin type, to Lush’s focus on the environment and animal-free testing, there’s a product to suit almost everyone’s preference on the market now. It’s no wonder that the Halal cosmetics industry is worth USD$16.3 billion (SGD22.3 billion) in 2018, with some report suggesting its size may even reach over $50 billion (SGD$68.4 billion) by 2025. Local brands are rising to the occasion too. Tropika Club digs deep to find you 3 homegrown Halal beauty brands for your consideration, whether you’re Muslim, or not!

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Halal Beauty, Defined

More than just a beauty trend.

A common misconception about the definition of Halal is that the product, be it food or makeup, doesn’t contain pork or ingredients made from pork. But that’s only one facet of it.

The Arabic word ‘Halal’ (also spelled halaal) translates to ‘permissible’, or ‘lawful’ in English. It contrasts with ‘haram’, which means forbidden. These are universal terms that go beyond food products; it’s a fundamental way of living. It connotes a life of integrity, restraint, and cleanliness for Muslims. That’s why Muslims are obliged to scrutinise the products they use everyday to make sure they’re Halal. So it’s less about what prohibited in a product but how we treat the environment we’re in.

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A curious wanderlust at heart, Benedict is always out to explore the world around him, and share his discoveries.