Why Am I Losing Instagram Followers?
What feels great is launching a Instagram account, starting to post, and seeing the follower count go up–“they like me, they really like me!” People value your articles to want to accompany you a lot more of what you’re posting will show up in their Instagram feeds. What doesn’t feel good? When you see that number sliding back down. On a societal networking analytics report somewhere, you see a negative number, in red, at the section on”follower growth.” Bummer. So, why would you be shedding Instagram followers? If you know why people are leaving, you can take steps to fix the issues that make followers wish to leave. Here are Tropika Club‘s six reasons people unfollow others on Instagram.
1. Overly promotional content strategy
If each article you publish resembles a distressed sales advertisement, you will lose followers. It’s possible to offer deals and promotions on Instagram, however when the exact same content is replicated and insistent, your follower list will become an empty follower list. Then focus on the beauty, functionality, and enthusiasm of your product.
Offer text-based images about promotions interspersed with photos of your products or photos that provide followers a “backstage pass” to your promotions or offerings. If you provide a service, then show yourself or your staff performing that service or grinning from behind the front desk. You and your goods ought to be front and centre, with promotions appropriately sprinkled here and there in your stream of posts.
2. Posting too often
You might lose followers in case your articles come in such quick succession that people are inundated with your content and have a hard time seeing other types of content in their feed.
When this happens, it’s always safer to scale back. Though there’s no one-size-fits-all frequency for many businesses — regardless of the ‘social media gurus’ out there are telling you –there’s the best frequency for you and your business. You can discover it through experimentation.
Post less frequently (like a few times a week) and proceed up in frequency by steps to find out what it does to your participation and follows. Instagram users are more forgiving of accounts that don’t post frequently enough and less forgiving of accounts that article too often. Similarly, you might be posting a lot of the exact same sort of content. The answer here would be to review which type of material is the most effective and when it was submitted.
3. A content drought
Even though you can go through eras of frequency, stopping entirely will almost certainly hurt you.
If you haven’t participated with users or published a post in quite a while, at some stage your followers will think they are after an abandoned or forsaken account. That may lead to some follows. If you know you will experience a busy period in your business where social media may get less attention, plan ahead by scheduling posts. So now, you don’t need to make content during a busy period. For those whose active seasons are somewhat inconsistent, maintain some evergreen content ready.
4. Inappropriate posts
Some individuals will unfollow an account should they think the content, or perhaps the tone of their content, is improper. What is inappropriate? This depends upon the audience. If you’re a rock musician, posting videos of you smashing your guitar on stage could be appropriate, but submitting a photo of yourself wearing a “Classical Music is the Best” T-shirt can lead to you losing Instagram followers (unless you are being humorous and your followers love your sense of humour).
If you’re a vegan foods business and you also post a photograph of your current deer hunting, you may deal with your fair share of unfollows (and perhaps a increase in angry comments).
Hence, always know exactly what content is appropriate to your viewers. This will not merely apply to holding words back or images; it also applies to what your audience expects from you as a new brand. Some kinds of content are inappropriate for most viewers. Other types of articles may be appropriate for one audience and unsuitable for another.
5. You’re using applications that violates Instagram’s Platform Policy
If you use an application that simplifies this coverage, your Instagram account may be”shadowbanned” or, worse, deleted. Using bots to boost your interactions with others on Instagram “can not only attract an unengaged and inauthentic following to your account, but it can also get you in trouble.”
One major indication of a platform that doesn’t abide by the policies is whether it takes you to provide your login information. You should never be required to give anyone (or some other business ) your password. Another indication of trouble is if the tool guarantees direct engagement activities, like automatically enjoying and praying for you personally.
6. Buying followers
Sure, purchasing followers can raise your own follower count in the brief term. However, you are not buying actual followers; you are purchasing bot accounts. And bot accounts usually have discovered by Instagram and purged. Remember the terrific purge of 2014?
Whatever you purchase, you will likely lose again at the long run. It’s just not worthwhile to let your ethics slide like that. Thus, stop obsessing over vanity metrics. If your content is good and you use strategic hashtags, people will see your posts and be influenced by your content, despite whether they choose to follow you. Always try to be your authentic self.
Focus on real followers. Focus on what matters.